Grupo Empresarial AB Ingenieros

Software development company, specialized in web development and security.

CategoryBranding
Year2021
ClientGrupo Empresarial AB Ingenieros

AB Ingenieros is a software development company that offers a range of services, including software development, support, consulting, and education.

They work with start-ups, businesses, and organizations to help clients bring their ideas to life, improve their software products, and grow their businesses.

With a focus on innovation and collaboration, AB Ingenieros is committed to delivering high-quality services that meet the needs of their clients.

I led the 2021 brand redesign, updating the look and feel to be more contemporary and appealing to the target audience.

Research

The research involved a thorough analysis of the company's internal and external factors, including its physical spaces, customer interactions, and employee relationships.

Research identified key brand perception patterns. Clients associated the company's quality of work with a specific visual style.

Therefore, it was important to create a design that was not only visually appealing but also reflected the company's commitment to quality and professionalism.

Another significant finding was that the company's environment responded better to symbols that were easy to associate with a common object, animal, or form rather than generic names.

This helped to guide the development of the brand symbol, which was redesigned to incorporate a simple yet memorable icon that could be easily associated with the company's name and values.

Overall, the research provided valuable insights that helped to create a brand identity that accurately reflected the company's values, goals, and target audience.

Work Process

AB Ingenieros' branding was incomplete and needed improvement to better represent the company.

They decided to undertake a comprehensive brand redesign project to update and enhance its branding as the existing graphic system only included a visual symbol, the name, a color, and a few other small brand elements.

The redesign created new brand elements to communicate the company's values and goals to its target audience.

Approach

The company's symbol and logotype were redesigned to be modern, professional, and recognizable. The color scheme was also updated to be versatile and balanced. The new brand design reflects the company's commitment to excellence.